Meet Deborah Benedict, Founder of SEEWHATSHANGIN’

Deborah Benedict launched SEEWHATSHANGIN’ in 2022 with a vision to bring bold, free-spirited Western style to life. A Tampa native with deep Southern roots, Deborah combines a lifelong passion for fashion, the rodeo lifestyle, and her love of horses into every piece she curates. What began as a personal love for expressive style quickly grew into a brand that celebrates authenticity, confidence, and a little bit of grit.

From ranch-ready accessories to cowgirl-chic statement pieces, SEEWHATSHANGIN’ is made for the woman who dares to be different—whether she’s in the arena or on the town. Deborah is inspired by Western heritage, Americana vibes, and women who show up strong and unapologetically themselves. Her handpicked selections reflect that energy and aim to help women feel empowered and stylish with every wear.

When she’s not working on the latest collection, Deborah can be found with her horses, attending equestrian events, or styling her next bold outfit. With SEEWHATSHANGIN’, she invites you to do more than dress up—she invites you to hang your story out loud.